Get The Most Out Of Your Kiosk With Screensavers
One of the biggest questions we hear from new customers is “how can I get the most out of my kiosk?” We’ve written a comprehensive guide on best practices when choosing a kiosk solution–but once you have your kiosk up and running, what is the next step? An often-overlooked best practice is taking advantage of your kiosks when they are not in use with screensavers. The best kiosk screensavers are customizable and should be short, eye-catching messages used to engage with the public. Harnessing this simple technology can turn your kiosk into a powerful marketing tool.
We highly recommend using the kiosk’s digital signage space as an opportunity to create content that resonates with your customers. To get you started, we’ve compiled a list of easy and smart methods to leverage your new self-service kiosk. Maximize your return on investment by creating an engaging customer experience.
The topics below are filled with suggestions, valuable insights, advice, and examples from our most successful(and satisfied) kiosk clients. DynaTouch has seen what works (and what doesn’t), so let us share our expertise with you to help you achieve success!
Adapt Social Media Content for Maximum Kiosk Impact
Your screensaver capabilities can be used to promote a variety of community events: community outreach is engaging and eye-catching.
First of all: don’t panic. Your staff is already busy managing their workload, which is why you have turned to self-service kiosks to help lighten the load. The idea of creating custom content for these kiosks might feel like just one more task to add to your(already full) plate. However, it doesn’t have to be overwhelming. Many of our most successful users take an efficient approach: they look to their existing social media content and adapt it for their kiosks—no need to reinvent the wheel.
A recent, successful customer from a local government shared: “Consider adapting your social media content for kiosk use. Kiosks reach audiences that aren’t on social media platforms, allowing these messages to effectively target walk-in traffic.” By repurposing your social media posts for kiosk displays, you can extend the reach of your digital signage content. This enables your messages to resonate with a broader audience and boost overall engagement.
Sell Advertising Space or Partner with Local Businesses
Monetize your self-service kiosk by selling advertising space to local businesses. This is a win-win: not only does this generate additional revenue, but also fosters community engagement. Partnering with local businesses to feature their promotions or messages can create a mutually beneficial relationship and attract more foot traffic.
For a great example of this, see our latest blog story about how the City of Redlands partnered with their animal shelter to promote adoptions using their utility BillPay Kiosks.
Using the kiosk’s digital signage for emergency messages is a great way to get more out of your kiosk purchase.
Engage the Public with Targeted Kiosk Messaging
Emergency Alerts and Closures
Keep your community informed by using your kiosk to broadcast critical information, such as emergency alerts or unexpected closures. This reinforces your kiosk as a trusted source of timely information.
Season’s Greetings
Make your kiosk feel welcoming by displaying festive messages during holidays or special events. Simple greetings or thematic designs can create a more inviting atmosphere and enhance customer loyalty.
Trivia and Fun Facts
Engage users during idle moments with interactive elements like trivia questions or fun facts related to your industry, local history, or current events. This adds an element of entertainment and keeps users interacting with your kiosk.
Sustainability Efforts
Highlight your commitment to sustainability by showcasing your green initiatives or tips for eco-friendly living. This not only informs users but also aligns your brand with positive, environmentally conscious values.
Public Service Announcements
Use your kiosk as a platform for public service announcements (PSAs) that promote community well-being, such as health advisories, safety tips, or educational campaigns.
Charity Spotlights, Events & Community Building
Dedicate screen time to local charities, animal shelters, or community events. Spotlighting these causes not only supports important community initiatives but also strengthens your connection with the public.
Looking for more ways to enhance your kiosk’s potential? Make the Most of Your Kiosk with DynaTouch Support
As a DynaTouch customer, you have access to our experienced account managers who are here to help you get the most out of your kiosks! With valuable insights from your usage data, they can identify peak times and busiest days, sharing practical tips on how to boost engagement – like screensaver ideas that catch attention and keep visitors coming back. If you’re ever unsure about what to try next, your our team is only a call or message away. We love helping customers think outside the box with ideas tailored to your needs and audience. Whatever your goals, we’re here to support your success!
Have Fun and Get Creative!
In summary, creating engaging content for kiosks is a great way to maximize your ROI and to foster a good relationship with your community. Messages about the kiosk and its functions are useful, but by adding messaging that includes emergency alerts, community events, or seasonal greetings, you can keep the public informed and create a better customer experience. Adding fun elements like trivia and showcasing sustainability efforts not only entertains users but also reflects your company’s values. Implementing these best practices will ensure your kiosks not only serve their functional purpose but also become integral parts of the community, driving foot traffic(and revenue in the process!)
